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Electronic Article Surveillance systems at super and hyper markets ( 2)

I. Electronic Article Surveillance systems using the magnetic technology and the radio frequency technology

1. There had been numerous occasion where potential customers request us for comparative information on the above two EAS technologies ( Electronic Article Surveillance ).

This information is compiled from the feed back from customers experiences using eas antennas and from our sales and technical staff experiences in the field.

2. SIDEP manufactures and markets both Magnetic and RF anti-shoplifting systems for retail stores.

3. This comparative information is mostly based on the comparison of both SIDEP Magnetic security systems and our RF anti-shoplifting systems. Nonetheless, in general, identical technologies though of different brands normally differ marginally in characteristics.

4. Enclosed herewith is the paper to provide the information required to assist our customers in their choice of anti-shoplifting technology.

III. Comparative points on the E.A.S. ( Electronic Article Surveillance ) radio frequency system and the magnetic system.

1. Aesthetic of eas antennas

The Magnetic panel antennas are large and bulky. It is obstructive in tight counter check outs.The Radio Frequency security antennas are designed slim and can be painted in any colour to compliment the check out surroundings aesthetically.

2. Aanti-theft accessories and protectors

The Magnetic technology protect the articles by sticking anti-theft label / tags / magnetic stripes on to the articles. These protective stripes may drop off or be located and easily peeled off.

The RF paper tags / labels are available in different sizes. They can be under the disguise of bar codes, price tags, or printed with the brands / logos of any choice.

In addition the RF technology offers a very wide range of anti-theft protectors ( safers ) to enhance the theft prevention:
- Cigarette protector
- CD / DVD protector
- Audio protector
- Video game protectors

The benefits of these anti-shoplifting protectors are :

> The coils are embedded inside the anti-theft protector and cannot be peeled off.

> The eas protectors and tags are reusable thus it is a more economical than using disposable eas labels.

> The SIDEP RF protectors use conceal activator coils instead of labels, the detection rate on these protectors are almost 100%.

> Enhance the protection from shoplifters on some products :

e.g. Cigarette Protector - Cigarettes are sometimes not stolen by the carton. The shoplifter sometimes pinch a couple of packets from the carton. When the cigarette are in our RF Cigarette Carton Protector, stealing cigarettes by the packets are extremely difficult.

Sometimes eas label or tags are hidden in the CD pack to protect the CD. The shoplifters are aware of this, they choose to open the packing and just steal the CD. Under the protection of the RF CD Protectors, they are unable to remove the CD from the packaging.

3. EAS security antennas detection rate

The detection rate / pick rate of the RF system is far superior than the Magnetic system. Although the Magnetic sticker labels are smaller, however reports show that detection rate on Magnetic labels are about 50% whereas the RF labels and coils are detected 95% and above by the RF security antennas.

4. Interference between eas antennas

Magnetic system is known to be easily interfering with / by the point of sales eas equipment. This down time affects the smooth operations of the sales and service to customers, sometimes affecting the profitability.

5. Health hazard with anti-theft antennas

There have been many reports in medical magazines internationally on the effect of the strong electromagnetic field created by the electromagnetic system magnetising the pace-maker. This may affect the pace-maker to "a dangerous extent" ("Heart and Blood Vessels Magazine")

Such professional magazine written by Worldwide Scientific Committees suggest that point of sales using the electromagnetic eas systems should inform the customers of the possible danger by sign posting.

The SIDEP Magnetic system is designed with the lowest possible magnetic field to reduce health hazard without compromising its detection rate. Though the SIDEP Magnetic field is low, it is advisable to follow the advice of these medical report on sign posting when in use.

6. Eas labels and tags compatibility

The Magnetic Tags and labels are normally not compatible with different brands.On the other hand, the RF systtem working on 8.2 MHz is compatible and allow the use of anti-theft tags and accessories of different brands on each other systems. This compatibility is an advantage to the customers as competitive prices for the products have to be maintained at all times.

7. Source tagging and deactivation

The radio frequency with its paper thin tags are suitable for disguise and conceal at source tagging for high value goods.

Unlike, the electromagnetic labels that need to be in contact or very close to the deactivator before the tag can be deactivated, the RF labels can be deactivated at much further distance.

The powerful magnetic field sent by the magnetic deactivator in order to deactivate the magnetic eas tags, may interfere with the point of sales equipment, thus the integration with the point of sales scanner is not practical.

More than 40 brands of scanning point of sales equipment have agreed to incorporate the RF deactivator in their scanner. Source tagging is one of the most effective way of reducing shoplifting.

8. Anti-shoplifting systems popularity

Reports from the market show that the RF System is more popular than the EM system because it meets the customers requirement for an effective and economically viable system to protect their goods.

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